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Marketing News, New Products

Dr. Squatch x Liquid Death Launch Dirt Murderer Soap

The limited-edition natural soap is formulated with Liquid Death Mountain Water and dead sea salt.

Dr. Squatch knows hard-working psychos need a good shower to regain their sanity.

The Dirt Murderer retails for $8 on drsquatch.com.

That’s why the men’s personal care brand teamed with Liquid Death: to help brand enthusiasts “murder their dirt” with Liquid Death Mountain Water in each of the brand’s natural soap briccs.

The limited-edition natural soap is made to clean the dirtiest bodies leaving them smelling as fresh as a placid mountain lake, per marketers.

Each bricc is formulated with Liquid Death Mountain Water and dead sea salt to wash away the day’s dirt, sweat and blood (in a literal or metaphorical sense). Alongside the launch, Dr. Squatch and Liquid Death released a soap ad starring a horror-movie-style killer using the new Dirt Murderer soap.

The collaboration comes on the heels of the brand’s recent partnership with the motion picture, “Elf.”

A limited run will be available for purchase here in packs of three for $21.60 and $8 per bar.

Watch the new campaign here:

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